The team of the USAID Municipal Energy Reform Project (USAID Project) started a series of two-day trainings “Media on Energy Efficiency: Competently, Objectively, Motivatingly” on November 1. The first training participants were 36 journalists from Vinnytsia, Kyiv, Sumy and Chernihiv oblasts. Hennadii Zubko, Vice Prime Minister of Ukraine, Minister of Regional Development, Construction and Housing and Communal Services, welcomed the seminar participants and told them about energy efficiency and energy saving on the national level.

This year, the USAID Project team suggested to the journalists to talk about alternative energy sources and prospects for natural gas substitution with the alternatives in Ukraine, to learn about key aspects of energy efficiency measures in multi-apartment buildings, and to learn more about the passive house principles. The experts demonstrated on examples of real articles and videos importance of creating the motivating texts, as well as the need to remember always about the journalist’s competence and objectiveness and explanatory function of mass media. In addition to the USAID Project experts, talking to the journalists were representatives of the condominiums from Kyiv who told about implementation of the energy efficiency measures for saving of the energy and financial resources in their buildings, about positive changes due to “warm credits”. At the end of the first training day, the journalists visited the Scientific and Educational Center for Design and Research of Buildings  with Energy Consumption Close to Zero. An interactive training format and opportunity to see the newest technologies related to energy efficiency in the residential sector allowed the journalists to master quickly the basic principles of energy saving and energy saving behavior. As a result of work of the creative laboratories which the seminar participants formed on the second training day, the creative and motivating articles were written, their objective was to assist the Ukrainians in making correct decisions on energy efficiency and comfort in their buildings and apartments. The journalists presented the created material to their colleagues and the expert jury. In the nearest future, the USAID Project team will conduct four such trainings in its partner cities.