| Vira Illiash, Director of Communications and Government Relations of the USAID Municipal Energy Reform Project, spoke on 21 October at the National seminar on environmental and energy awareness and outreach strategy. The seminar was attended by representatives of public organizations and city councils of Ivano-Frankivsk, Poltava, and Cherkasy oblasts. Vira Illiash indicated in her presentation that mass media are currently playing a very important role in the process of forming the attitude of Ukrainians to the issues of energy efficiency, energy conservation, and the use of alternative energy sources. She focused the attention of the audience on the fact that most media fill their articles and stories with “hot” facts. Instead, the journalists should create news, analytical and motivating materials providing the Ukrainians with tips on improving the comfort of their lives and on reducing their utility bills. |
