The USAID Municipal Energy Reform Project in Ukraine (USAID Project) conducted on September 11 a seminar for CU Kyivteploenergo (КТЕ) “Company Image Making”. The seminar covered the following important topics: - company image: role of employees, points of contact with the brand; - communication styles: peculiarities and conditions of efficient communication; - work with negative image: consumer types. Crisis communication scenarios and types of addresses; - stress management: reasons, basic techniques, recommendations; - work with media: how to work with typical addresses and requests.